What is Nokia / Symbian? The Nokia Group, through the merging of rubber and cable companies, was created in 1967. This gave rise to the currently dominating cellular phone provider, The Nokia Corporation (Nokia). Telecommunications and mobile phone divisions were Nokia’s foundation during Finland’s recession in 1990. Nokia uses Symbian, an open source OS, as their primary operating system for their mobile devices. Symbian operating system (OS) is one of the domineering OS’s in today’s mobile market. For many years, Symbian was a single standing company, but Nokia still owned most of Symbian’s interest. Nokia bought Symbian, put it into open source, and made Symbian OS available for non-license to their partners (Ewan 2009). Nokia license their Symbian OS to mobile providers and allow them to modify their own software for their mobile devices. Nokia’s Symbian OS is well critiqued for its technology, but their European style user interface is difficult for Americans to understand. Customers have complained about the discomfort of some of Nokia’s keypads on their phones. There is little textile traction on the keys. Also the display features on Nokia’s cell phones are uncomfortable for customers to view.
What OS Dominates? Nokia Symbian, Blackberry, RIM, Google Android, Apple iPhone OS, Windows Mobile, the Linux Limo, and Maemo are currently the leading operating system platforms in the market. It is uncertain as to which of the listed platforms lead the other. There is speculation that Rim Blackberry, Apple iPhone, and the trailing Google Android are the dominant platforms.
Nokia needs to solve two problems if they want to resist market share decreases (to be bulleted in the future): Hardware Problem: Reconstruct the Symbian OS so that their phones have better image quality on their handset screens Digress from European display features Eliminate European phone design
New Mobile Enterprises: Should make their user interfaces North American friendly Consider adding more applications or improve the ones they already have if they plan to bypass iPhone’s dominating applications Make the Facebook GPS widget available for many of their handsets, not just the N97 mini
What is Nokia / Symbian?
The Nokia Group, through the merging of rubber and cable companies, was created in 1967. This gave rise to the currently dominating cellular phone provider, The Nokia Corporation (Nokia). Telecommunications and mobile phone divisions were Nokia’s foundation during Finland’s recession in 1990. Nokia uses Symbian, an open source OS, as their primary operating system for their mobile devices. Symbian operating system (OS) is one of the domineering OS’s in today’s mobile market. For many years, Symbian was a single standing company, but Nokia still owned most of Symbian’s interest. Nokia bought Symbian, put it into open source, and made Symbian OS available for non-license to their partners (Ewan 2009). Nokia license their Symbian OS to mobile providers and allow them to modify their own software for their mobile devices. Nokia’s Symbian OS is well critiqued for its technology, but their European style user interface is difficult for Americans to understand. Customers have complained about the discomfort of some of Nokia’s keypads on their phones. There is little textile traction on the keys. Also the display features on Nokia’s cell phones are uncomfortable for customers to view.
What OS Dominates?
Nokia Symbian, Blackberry, RIM, Google Android, Apple iPhone OS, Windows Mobile, the Linux Limo, and Maemo are currently the leading operating system platforms in the market. It is uncertain as to which of the listed platforms lead the other. There is speculation that Rim Blackberry, Apple iPhone, and the trailing Google Android are the dominant platforms.
Nokia needs to solve two problems if they want to resist market share decreases (to be bulleted in the future):
Hardware Problem:
Reconstruct the Symbian OS so that their phones have better image quality on their handset screens
Digress from European display features
Eliminate European phone design
New Mobile Enterprises:
Should make their user interfaces North American friendly
Consider adding more applications or improve the ones they already have if they plan to bypass iPhone’s dominating applications
Make the Facebook GPS widget available for many of their handsets, not just the N97 mini
References:
Ewan. (2009, September 17). What Nokia Should Do - An Opinion. Retrieved May 15, 2010, from http://www.mobileindustryreview.com/2009/09/what-nokia-should-do-an-opinion.html
Fahmy, H. (2009, August 24). Symbian, Android, Apple, Linux or Blackberry? A Tough Choice for Mobile Financial Services. Retrieved May 15, 2010, from [[http://www.mobile-financial.com/node/2529/Symbian,-Android,-Apple,-Linux-or-Blackberry?-A-tough-choice-for-Mobile-Financial-Services]]
Symbian: http://www.allaboutsymbian.com/news/item/4204_Symbian_in_Q2.php